FROM KNOWING TO DOING
KREIDER ASSOCIATES
Yuengling is the oldest operating brewing company in the United States, as well as one of the largest breweries by volume in the country, producing 2.5 million barrels annually.
Change Management
Change is vital to organizational growth, as well as competitiveness in the marketplace. It is difficult to do well. KA helped Yuengling articulate a clear and compelling vision for where they wanted to go and aligned organizational leaders around it. During KA’s engagement with Yuengling, critical behaviors required to drive desired results were identified.
1
Start with a clear understanding of needs and desired outcomes.
2
Leverage multiple organization development approaches/tools.
3
Integrate & incorporate people, processes & technology.
4
Reinforce application and impact until desired results are attained.
Results & Outcomes
By investing in critical talent management technologies and processes, Yuengling ultimately created a new source of sustainable competitive advantage for themselves.