Project Description

Yuengling Brewery

Yuengling is the oldest operating brewing company in the United States, as well as one of the largest breweries by volume in the country, producing 2.5 million barrels annually.

Change is vital to organizational growth as well as competitiveness in the marketplace. It is difficult to do well. During Kreider Associates engagement with Yuengling Brewery the following outcomes were achieved:

Services: Change Management, Organizational Development

  • Detailed action plans were developed for addressing change initiatives.
  • Plans included key change frameworks, approaches and methodologies for improving the change process.
  • Developed key insights into the strategic, organizational, and personal challenges of successful change.

Results

  • A clear vision with detailed action plans were developed for addressing brand expansion into US States that were aligned with emerging Sales blue print.
  • Critical employee behaviors were identified and integrated into key change frameworks and methodologies for fostering closer collaboration between the manufacturing and sales organizations.
  • Key insights into the strategic talent management challenges were developed with corresponding action plans to address emerging needs.